D&G Japan'S New Strategy: Ending Three Production Lines, Such As Shoes And Garments.
D&G SpA recently said it plans to invest in Japanese designer brands.
As the market downturn, the Japanese market will end the ready-made clothes, leather goods and
footwear industry
These three product lines.
D&G is the latest launch of the Japanese market.
brand
Affected by the economic crisis, the demand for luxury goods and high-end clothing in the Japanese market has declined sharply.
Versace has withdrawn from the Japanese market, and the French Connection of the United Kingdom has closed its 21 branches in Japan.
According to a survey by the sagittal Institute of economics, Japan's clothing market has begun to stabilize.
Last week, sales of imported garments and accessories in Japan dropped by 15.9%, and sales of imported goods in Japan were expected to be bleak in 2010.
This year's total sales amount is 902 billion 800 million yen (US $9 billion 750 million).
Cristiana Ruella, executive director of the company, said: "the D&G store in Japan does not reflect the brand positioning very well. The location of the store is good, but the result is not as good as expected."
At present, there are 15 D&G stores in Japan, and the company will close two separate stores in Tokyo and Osaka and 13 stores in China.
Cristiana Ruella also said that another reason for leaving Japan is that D&G has the highest replication rate in Japan.
It is very convenient to buy D&G clothing on the Japanese Internet.
Leatherwear
Products, shoes and so on.
Cristiana Ruella said the company is interested in communicating with these websites to make them brand sellers in Japan.
The company is very concerned about the Chinese market. Currently, there are 8 Dolce&Gabbana shops and 13 D&G shops.
Among them, the 8348 square foot shop in Shanghai Hang Lung Plaza in World Expo is the largest in the world, and 2484 square feet of shops in D&G's Heng lung and Times Square are also coming out recently.
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